Marilu’s report from the Natural Foods Expo
Last weekend, I attended the Natural Foods Expo – I love this show; I’ve been going for 13 years.
One of the things I love to do is check out the trends. The exhibit hall is huge – when I first started going there were about 350 booths, and now there are 3500! Anyway, the established companies and products are all upstairs. Companies like Amy’s, Clif Bar, Balance, Sophie’s Kitchen, Earth Balance, Whole Soy, Snyder’s, Burt’s Bees, Aubrey, and Tom’s of Maine are all upstairs. The newer companies are downstairs, and that’s where you can spot the trends. This year, it looked like the big trends are vitamin elixirs, chocolate (even chocolate pasta!), and dog food.
My favorite new product, though, is Daiya – a new non-dairy cheese. It’s made from tapioca, and it’s amazing. It’s already being used by Amy’s and Tofurkey in their products. You should be able to find it at Whole Foods starting around the end of April.
